Capri Sun Lights It Up for Anti-Bullying

A young middle school student carries his lunch tray, looking for a place to sit.  He walks tentatively to a group of boys, eyeing an empty seat at their table. One slams his hand down, blocking him from joining them; the others laugh. The rejected boy sadly settles in as the lone occupant of an empty table. A girl tells her friend to hold her Capri juice, and inspires the entire cafeteria to arrange tables in a rectangle for a celebratory communal lunch.

The proactive girl demonstrates a textbook response to an act of bullying. The commercial connects product not to an idea per se, but to a proven tactic against hurtful behavior: an active assertion of inclusion through peaceful intervention. TGBL proudly awards one dollop to Capri Sun Juice.